International Blueberry Group Publishes State of the Industry Report
September 13, 2021 The International Blueberry Organization (IBO) released its 2021 Global State of the Blueberry Industry Report, which, for the first time, is available for free for industry members online.
International Blueberry Organization developed the report to facilitate access to valuable information and help drive the industry forward, according to Chairman Peter McPherson, General Manager of Costa Berry International, Melbourne, Australia.
“All blueberry industry members around the world should have the report at their disposal in order to stay on top of the latest trends and new developments,” McPherson said. “It offers a unique opportunity for industry players to keep themselves updated and make the best decisions for their organizations.”
“A more informed industry is a healthier industry,” report co-author Cort Brazelton, co-CEO, Fall Creek Farm & Nursery, Lowell, OR, said. “As people in all parts of the value chain in the global blueberry business seek to make better informed decisions, this report will be an invaluable resource. This new Global State of the Blueberry Industry Report represents an exciting progression in the ongoing project. I’m particularly excited that it is free to the industry thanks to our advertising sponsors. Also exciting is the new data crunching portal for those who would like to draw out more trends and quickly seek important reference information.”
Fellow co-author Colin Fain, CEO of Agronometrics, Santiago, Chile, said: “This report represents a massive leap in the communication of market statistics to the industry. It contains over 160 pages of important insights and information, including data on plantings, production and trade for the category worldwide. Adding to that, we include a global estimation of hectares in production and those still waiting to come online, allowing us to calculate more realistic yields as well as vastly improving upon our forecasting methodology.”
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