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Presented By Noble Research Institute

Producer-Driven Research Is Reshaping Crop Production

(Staff Photos by Rob Mattson/Noble Research Institute) Renowned Texas pecan producer and bat house builder Troy Swift (navy blue jumpsuit and hat) talks with Noble employees Shawn Norton (pink shirt, hat), Lauren Jones (blue shirt), Mike Proctor (long beard) and Kim Cooper (pink shirt), Wednesday morning, May 29, 2024, at Noble Research Institute’s Conrad-McMillan Pecan Farm in McMillan, Oklahoma.

Research in agriculture works best when it reflects real-world conditions rather than controlled plots that rarely match what growers face. Across the pecan industry, producer-driven research has shifted from a nice idea to a practical requirement. The partnership between growers like Troy Swift, owner of Swift River Pecans LLC, and scientists like Dr. Lauren Jones, senior research associate at Noble Research Institute, shows how this model works and why more of the industry is moving toward it.

Swift began collaborating with Noble as part of his transition to regenerative agriculture. The partnership offers structure and verification. “It’s a good way for a grower like me to explore new ideas and new methods of agriculture and then have somebody with no skin in the game come along with the right testing and the right methods of evaluation,” he explains.

Data That Helps Growers Make Real Decisions

Swift has seen measurable improvements in soil health and yield stability. His operation has continued to set record harvests. Alternate bearing remains a concern, but data trends give him confidence. “I am starting to believe, by looking at the trees and the data, that this method of farming is working,” he says.

(Staff Photos by Rob Mattson/Noble Research Institute) Nikki Charlton, Ph.D., Lauren Jones, Ph.D., Stephen Swaffar, Shaun Norton, Lane Scogin and Laura Putman work to gather soil samples from the south Texas orchard of cooperator Michael Willard, DVM as part of ongoing research, Wednesday morning, March 22, 2023, near Seguin, Texas.

Noble’s involvement also strengthens his orchard goals. In addition to building soil health, Swift’s other priority is to improve pecan quality. He credits Noble for reinforcing his management decisions. “Noble’s timely collection of samples, analysis of the data, and willingness to discuss the results improve my ability to implement soil health management techniques with confidence,” he explains.

This shift highlights the increasing value of producer-driven research. It provides growers with actionable information, eliminating guesswork. Real-time insights enable earlier adjustments to nutrition planning, orchard floor management, and irrigation.

Research Built Around Producer Input

Dr. Jones and her team design their research around producer priorities from the outset. She emphasizes that projects are shaped by grower input. “We ask producers questions and design the entire research project based on what they need and what we can do for them,” she explains. Her goal is relevance. Everything must reflect real production conditions, with constant feedback built into the process.

That feedback loop guides the research as it develops. Jones shares data with growers as soon as results come in. Producers then suggest how they want the information organized or graphed, so it remains useful. “It is co-ownership of the data,” she explains. “All the information I give back to them is based on what they find useful. I incorporate their feedback and make it usable for them all the time.”

Trust, Transparency, and Long-Term Collaboration

This collaboration builds trust and long-term relationships. Jones talks with growers frequently, and visits orchards throughout the season. She sees the partnership as a strength because it aligns research goals with producer needs. “We succeed when the producers succeed — that’s what makes this a real partnership,” she notes.

Scale is another advantage. Noble Research Institute works with 23 producer orchards and three Noble orchards across Texas and Oklahoma. According to Jones, this gives the team a rare opportunity to examine how management choices perform across a wide range of conditions. It also ensures that results translate beyond any single orchard.

(Staff Photos by Rob Mattson/Noble Research Institute) Nikki Charlton, Ph.D., Lauren Jones, Ph.D., Stephen Swaffar, Shaun Norton, Lane Scogin and Laura Putman work to gather soil samples from south Texas orchards of cooperators as part of ongoing research, Tuesday morning, March 21, 2023, near San Marcos, Texas.

Expanding Expertise Through Producer Networks

These partnerships go beyond data; they broaden access to expertise. Working closely with industry growers has connected the research team with other scientists at universities whose work overlaps with producer properties. That network enhances the quality of the work and provides a broader perspective than any one group could achieve alone.

A Model That Keeps Science Grounded

Real-time data, unbiased sampling, and direct communication drive decisions that matter. Swift sees strong yields, healthier soil, and clearer management plans. Jones sees research that reflects actual production rather than experimental plots. The industry gains practical, tested, and scalable evidence.

Producer-driven research is not a trend. It is a system that keeps science grounded. It strengthens relationships, improves data quality, and drives innovation that growers actually use.

More from this sponsor

Stop Treating Orchard Symptoms. Fix the Root Cause.

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Treating orchard problems at the surface won’t deliver lasting results. Discover how addressing root causes can boost soil health, crop resilience, and long-term yield. Learn how smarter management starts below ground.

Silvopasture Finds New Ground in Modern Orchards

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