Growers might be hurting retail sales in their quest for the next ‘Honeycrisp.’ And now come the footsteps of the 800-pound gorilla, ‘Cosmic Crisp.’
Kate Evans, who managed the release of the highly anticipated apple variety, replaces Jim McFerson as Director of the tree fruit research facility.
Proprietary Variety Management says product debut to be largest in apple history.
The litigation relates to the long-awaited ‘Cosmic Crisp’ apple, and was filed to protect WSU’s intellectual property rights.
Are U.S. apple growers visionaries, or are they making the worst decisions in their history by planting more […]
‘Cosmic Crisp’ is an apt moniker for Washington’s new apple, because the changes coming to the industry are immense
Originally released to Washington growers as ‘WA 2’ in 2009, ‘Sunrise Magic’ was not branded by WSU when it first issued licenses for the trees.
A total of 24 growers in the state will be the first to grow the Cosmic Crisp, previously known as WA 38.
Honeycrisp aside, sometimes all it takes for a successful new cultivar is superior characteristics.
Big things are expected of the new variety formerly known as WA 38.