Charting the Future of Ag Technology at FIRA USA 2025

FIRA USA 2025 officially kicked off, reaffirming its mission to accelerate automation in agriculture and strengthen the link between growers, innovators, and researchers.

The Women in AgRobotics award spotlights the female leaders driving meaningful change in agricultural technology.

FIRA USA 2025 is powering up for its most dynamic showcase yet. Learn more about what’s in store for the annual industry event.

Growing Produce Group Editor Melinda Taschetta-Millane was on the ground in Europe for World FIRA and Fruit Logistica. Take a virtual tour of both events.

American Fruit Grower Editor David Eddy says if you’re not looking into mechanization, it’s time to go small or go home.

Almond industry veterans share their strategies now — and in the future.

Third annual industry event attracts growers looking to minimize labor costs.

Nation’s largest agricultural robotics conference, FIRA USA, is set for October. Here’s what you should know.

With robots now available for all ag sectors, World FIRA 2024 is a unique opportunity for the industry to see next-level functions in the field.

Growers who’ve scoffed at the idea of using robots in the field in the past need to take a fresh look.

Robots growers have been hearing about for decade are finally coming to fruition in the field. Find out what was seen and heard at FIRA USA 2023.

The traditional meeting season for specialty crop growers begins this month —a bit earlier than usual. Learn why.

More 2,000 participants expected at the Salinas Sports Complex Sept. 19-21 for an up-close look at ag robotic solutions in action.

International Forum of Agricultural Robotics (FIRA) announces October three-day event in Fresno, CA.