Alliance For Food And Farming Bolsters Management Board

The produce industry is getting into brand marketing in a big way. The Produce Marketing Association (PMA) has announced the launch of a new promotional campaign – FNV – designed to take a page from the marketing strategies of big-money consumer brands like Nike and Apple.

Pre-Miss America pageant makes its return offering contestants a chance to represent the industry and further their education.

Commercials shine the spotlight on Florida blueberries, tomatoes, and seafood.

UF Ag Econ students give tips on engaging consumers where they congregate online.

Even while in the grips of greening, citrus continues to be a big contributor to the Sunshine State’s economy.

Greenhouse expert Merle Jensen, a speaker at the upcoming Greenhouse Crop Production & Engineering Design Short Course in Arizona, offers pointers on marketing, variety selection, location, and more.

Marketing initiative geared to drive more consumers toward purchasing in-season selections.

Plant growth regulator company adds two industry veterans to enhance agriculture, ornamental, and landscape business.

Inviting guests to your operation to dine on your crops provides you with a built in focus group as well as additional income.

The good and bad of Whole Foods’ “Responsibly Grown” initiative.

Latest deal puts exclamation point on successful Asia marketing campaign.

Results indicate how labeling matters in purchasing decisions.

The California Leafy Greens Marketing Agreement’s revised website provides food safety news and resources.

Via 2014 Farm Bill, USDA seeks to bolster major driver in U.S. economy.
 

Getting to know the demographics of your market is key to maximizing your return on investment.

One wooden apple hidden at one of 21 pick-your-own orchards throughout state.

Unique marketing partnership comes to life through comics.

New partnership bolsters Fresh From Florida program.

These deadly sins may be hurting your customers’ experience — and costing you money.