New Billboard Campaign Champions ‘Fresh From Florida’ Crops
The Florida Department of Agriculture and Consumer Services launched a new “Fresh From Florida” marketing campaign with billboard ads across the state that feature fresh Florida produce.
“The new ad campaign will help us increase awareness for the seasonal availability of ‘Fresh From Florida’ products,” said Commissioner of Agriculture Adam Putnam.
As of this posting, the billboard ads will be up in Tampa, Orlando, Jacksonville, Gainesville, Boynton Beach, and Tallahassee. The strawberry billboards will go through February, followed by tomatoes and sweet corn.
Last year, the Florida Department of Agriculture and Consumer Services launched the first-ever statewide TV marketing campaign to highlight “Fresh From Florida” produce, seafood and more. The ads featured new recipes that consumers can use to make quick, healthy meals for themselves and their families.