Honoring Tops In Farm Marketing
March 12, 2013 The North American Farmers’ Direct Marketing Association (NAFDMA) recently announce the winners of its 2013 Celebrate Excellence Contests. Held in conjunction with the NAFDMA Annual Convention held in Portland, OR, in February, the contests invite members of the association to submit examples of their marketing and innovative practices in various categories.
Member farms and businesses submitted items to be selected as the best in each of six different categories. Prior to the convention, the full membership votes to determine the top three in each category. New this year, the preliminary round winners were presented during the “Hungry for Ideas” Breakfast held the first day of the Conference, creating an interactive learning experience. Each entry was presented, and then attendees voted on the best using electronic voting keypads.
The winners were announced during the Celebrate Excellence Dinner held on Feb. 6. One attendee to the dinner stated, “Seeing what other members are doing for marketing, and sharing that experience as a group adds a new and fun dimension to the networking that happens at the NAFDMA Conference.”
The 2013 winners are:
• Best Web Site: Lepp Farm Market of Abbotsford, British Columbia, Canada
• Best YouTube Video: Walters Pumpkin Patch, Burns, KS
• Best Idea Video: Cranberry Meadows Country Market, Pitt Meadows, British Columbia, Canada
• Best Maze Design: Coolspring Corn Maze of Mercer, PA
• Best Brochure: Fly Creek Cider Mill, Fly Creek, NY
• Best Product Display: Anderson Farms, Erie, CO
The top honor for “2013 Best of Show” was awarded to Anderson Farms of Erie, CO. Michael and Rachelle Wegele accepted the award, which rewards participation and consistency in excellence. Every year, the contest entries from one farm stand out for making the biggest impact of Participation, Education, and Innovation. As the top winner in two categories and runner-up honors in several others, Anderson Farms submitted many quality examples to this year’s contests.
The Celebrate Excellence contest categories change over time to include timely trends in general marketing as well as farm direct marketing and agritourism events on the farm. The Celebrate Excellence Program is based on three NAFDMA objectives to stimulate learning, celebrate excellence, and advance best practices. All entries are available for members of the association to view throughout the year as examples they can emulate to improve their own marketing endeavors.
North American Farmers’ Direct Marketing Association is the leading farm direct marketing and agritourism association in the world. It promotes and fosters the growth of farm direct marketing throughout North America. Its members support their family farms by selling millions of dollars worth of farm-grown produce directly to consumers at farm stands, farmers’ markets, pick-your-own farms, consumer-supported agriculture, agritourism venues, and other ever-growing innovations in direct producer-to-consumer agricultural marketing methods.
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