Syngenta’s ‘Future of Veg’ Events Focusing on New Era in Production

Syngenta Vegetable Seeds is hosting its first Future of Veg events, Aug. 12-15, 2025. The series of industry events will focus on showcasing a new era of vegetable innovation to growers, processors, and retailers worldwide. For the first time, visitors will be able to view products in three locations across the U.S.

“The feedback we receive from our customers year-round helps drive our decisions in the field, greenhouse, and lab,” says Fernanda Ferraro, Syngenta Vegetable Seeds Territory Brand and Customer Head, U.S. and Canada. “At Future of Veg, we’re excited to once again partner with our growers and customers to showcase the innovations we know matter to them.

The Future of Veg brings together industry leaders, breeders, and growers, to discover groundbreaking opportunities for vegetable production. Visitors will get a sneak peek at unique varieties. Each location specializes in on the crops common to the geography:
• Aug. 12-14, Plainfield, WI, will feature sweet corn technologies including Attribute II, TripleSweet, and a lineup of hybrids specially designed for processing. The green bean portfolio features disease resistance and varieties bred for freezing and canning excellence.
• Aug. 12-13, Salinas, CA, is showcasing the most complete Romaine portfolio on the market, fitting slotting needs and disease resistance demands for growers in key production areas. In spinach and cauliflower, Syngenta will display the latest developments in breeding and placement.
• Aug. 13-15, Woodland, CA, will present a full lineup of cucurbits, including cantaloupe, squash, and watermelon – including new watermelon rootstock, all with high eating quality. In Solanaceae, tomato and peppers will be on display to show new disease and climate tolerances for open field production.

Syngenta Vegetable Seeds breeders, product specialists, technical sales representatives, and other experts will walk alongside visitors in the field to address questions and gather insights on needs for future products.

For more information, visit syngentavegetables.com.