Growers Express introduced its newest leaf lettuce category offering, living butter lettuce, on Oct. 17 under the Green Giant Fresh brand. Living butter lettuce is known for its consistent quality and attached roots, giving it significantly longer shelf-life than other fully harvested lettuces.
Each butter lettuce head will be packaged in an individual clamshell with the iconic Green GiantFresh brand and Box Tops clips. To aid shoppers in easy access to quick meal solutions, each package provides a QR code that links to recipes, helpful preparation instructions and handling tips.
CEO Jamie Strachan stated, “On the heels of over 25 other product launches this year, we are very excited to expand our greenhouse line with Green GiantFresh Butter Lettuce. We remain committed to consistently delivering solutions that truly help our customers enhance their category offerings.”
All butter lettuce clamshells will feature the Box Tops for Education logo. Green Giant Fresh is the only produce brand featuring Box Tops for Education. Consumers can earn money for their children’s schools by clipping Box Tops coupons from hundreds of participating products. Since 1996, the Box Tops for Education program has helpedAmerica’s schools earn more than $558 million.
More information can be found at: www.greengiantfresh.com.