New Hydroponic Butter Lettuce Features Extended Shelf Life

Growers Express introduced its newest leaf lettuce category offering, living butter lettuce, on Oct. 17 under the Green Giant Fresh brand. Living butter lettuce is known for its consistent quality and attached roots, giving it significantly longer shelf-life than other fully harvested lettuces.

Each butter lettuce head will be packaged in an individual clamshell with the iconic Green GiantFresh brand and Box Tops clips. To aid shoppers in easy access to quick meal solutions, each package provides a QR code that links to recipes, helpful preparation instructions and handling tips.

CEO Jamie Strachan stated, “On the heels of over 25 other product launches this year, we are very excited to expand our greenhouse line with Green GiantFresh Butter Lettuce. We remain committed to consistently delivering solutions that truly help our customers enhance their category offerings.”

All butter lettuce clamshells will feature the Box Tops for Education logo. Green Giant Fresh is the only produce brand featuring Box Tops for Education. Consumers can earn money for their children’s schools by clipping Box Tops coupons from hundreds of participating products. Since 1996, the Box Tops for Education program has helpedAmerica’s schools earn more than $558 million.

More information can be found at: www.greengiantfresh.com.

Topics:

Leave a Reply

Leafy Vegetables Stories

Leafy Vegetables13 Lovely Leafy Green Varieties [Slideshow]
October 27, 2014
Browse the gallery below for details on 13 leafy greens varieties from leading seed breeders and distributors. Read More
Insect ControlBagrada Bug Continues To Spread In California’s Brassica Crops
October 15, 2014
The pest is expected to be a problem through December. Read More
Food SafetyCalifornia Leafy Greens Marketing Agreement Revises Website To Provide Easy Access To Food Safety Topics
October 15, 2014
The California Leafy Greens Marketing Agreement's revised website provides food safety news and resources. Read More
Insect ControlAphid Outbreak Leads To “Staggering” Losses
October 3, 2014
In California, Salinas and Gonzales were hit hard by the foxglove aphid, leaving some lettuce fields unmarketable. Read More
Leafy VegetablesTanimura & Antle Introduces New Lettuce Variety 
August 20, 2014
The California grower now offers George T’s Colossal Romaine Heart, in honor of the company's founder, George Tanimura. Read More
Leafy VegetablesBrussels Sprouts And Kale Hybrid To Debut
June 18, 2014
Called Kalettes, the product was developed by Tozer Seeds in England and will debut in the U.S. in the fall. Read More
Crop ProtectionKeep Eyes And Ears Open For Corn Wireworms
May 23, 2014
Learn how to ID, the survival and spread, as well as management methods for this vegetable pest. Read More

The Latest

Insect ControlPrepare For The Bagrada Bug
December 5, 2014
Find out how to identify this pest that is plaguing growers in the West, and how you can control it. Read More
Leafy VegetablesReed’s Seeds Showcases Latest Vegetable Varieties…
October 30, 2014
Check out three, can't-miss cabbage cultivars. Read More
Leafy Vegetables3 Can’t-Miss Cabbage Varieties For Florida Grower…
October 30, 2014
Reed's Seeds highlights a trio of high-performance selections for Sunshine State producers. Read More
Leafy Vegetables13 Lovely Leafy Green Varieties [Slideshow]
October 27, 2014
Browse the gallery below for details on 13 leafy greens varieties from leading seed breeders and distributors. Read More
Insect ControlBagrada Bug Continues To Spread In California’s Brass…
October 15, 2014
The pest is expected to be a problem through December. Read More
Food SafetyCalifornia Leafy Greens Marketing Agreement Revises Web…
October 15, 2014
The California Leafy Greens Marketing Agreement's revised website provides food safety news and resources. Read More
Insect ControlAphid Outbreak Leads To “Staggering” Losses
October 3, 2014
In California, Salinas and Gonzales were hit hard by the foxglove aphid, leaving some lettuce fields unmarketable. Read More
Leafy VegetablesTanimura & Antle Introduces New Lettuce Variety 
August 20, 2014
The California grower now offers George T’s Colossal Romaine Heart, in honor of the company's founder, George Tanimura. Read More
Leafy VegetablesBrussels Sprouts And Kale Hybrid To Debut
June 18, 2014
Called Kalettes, the product was developed by Tozer Seeds in England and will debut in the U.S. in the fall. Read More
Crop ProtectionKeep Eyes And Ears Open For Corn Wireworms
May 23, 2014
Learn how to ID, the survival and spread, as well as management methods for this vegetable pest. Read More
Disease ControlUnderstanding Black Rot In Cole Crops
May 20, 2014
Results from DNA fingerprinting identify new strains of black rot in New York annually, and the new strains are the predominant ones each year. Read More
Leafy VegetablesCalifornia Leafy Greens Pest Update
April 25, 2014
An unusual soil pest and drought conditions present unique challenges for California growers. Read More
Food SafetyStudy Shows Treating Spinach With Viruses Reduces E. Co…
April 2, 2014
A Purdue University study shows that treating food products with bacteriophages, which are viruses that kill bacteria, may significantly lower concentrations of E. coli. Read More
Food SafetyFind Out How E. Coli And Salmonella Work In Spinach And…
February 7, 2014
California field studies on E. coli and Salmonella will lead to better food safety policies. Read More
Leafy VegetablesPlanting And Thinning Recommendations For Lettuce
January 10, 2014
Recommendations for growers to improve thinning in lettuce varieties using automated thinners. Read More
BerriesExperts Serve Up Top Food Trends For 2014
December 13, 2013
See several predictions that may end up on your plate in the coming year. Read More
Cucurbits2013 Vegetable Variety Showcase
December 12, 2013
Browse through more than 150 of the latest varieties from the nation's leading seed breeders and distributors. Read More
Farm ManagementUSDA Ends Plan For National Leafy Greens Food Safety Pr…
December 4, 2013
USDA issued a federal register notice terminating the proposal to create the National Leafy Greens Marketing Agreement. Read More