New Hydroponic Butter Lettuce Features Extended Shelf Life

Growers Express introduced its newest leaf lettuce category offering, living butter lettuce, on Oct. 17 under the Green Giant Fresh brand. Living butter lettuce is known for its consistent quality and attached roots, giving it significantly longer shelf-life than other fully harvested lettuces.

Each butter lettuce head will be packaged in an individual clamshell with the iconic Green GiantFresh brand and Box Tops clips. To aid shoppers in easy access to quick meal solutions, each package provides a QR code that links to recipes, helpful preparation instructions and handling tips.

CEO Jamie Strachan stated, “On the heels of over 25 other product launches this year, we are very excited to expand our greenhouse line with Green GiantFresh Butter Lettuce. We remain committed to consistently delivering solutions that truly help our customers enhance their category offerings.”

All butter lettuce clamshells will feature the Box Tops for Education logo. Green Giant Fresh is the only produce brand featuring Box Tops for Education. Consumers can earn money for their children’s schools by clipping Box Tops coupons from hundreds of participating products. Since 1996, the Box Tops for Education program has helpedAmerica’s schools earn more than $558 million.

More information can be found at: www.greengiantfresh.com.

Topics:

Leave a Reply

Leafy Vegetables Stories
University of Arizona and Philips Lighting collaborated to create improved lighting for plant production in Mars-lunar greenhouses.
Photo courtesy of Philips
Leafy Vegetables
March 30, 2016
Study Finds LED Lights Improve Energy Efficiency, Production For Growing Food Crops In Space
University of Arizona and Philips Lighting collaborated to create improved lighting for plant production in Mars-lunar greenhouses. Read More
lettuce field 14_WR
Leafy Vegetables
March 30, 2016
Gene Blocking Lettuce Germination May Help With Climate Change
In a recent study of lettuce, researchers at the University of California, Davis Seed Biotechnology Center and in China show for the first time that a gene known to direct the depth of seed dormancy and the timing of germination also influences flowering. Read More
Spinach DE
Crop Protection
March 29, 2016
New Race Of Downy Mildew In Spinach Named Pfs: 16
This race was able to overcome most of the race 1-15 varieties evaluated. Read More
Bottom rot of lettuce in South Florida crop
Disease Control
March 24, 2016
Bottom Rot Leaving Some Florida Lettuce Growers In A Lurch
Learn how to ID, the survival and spread, as well as management methods for this vegetable disease. Read More
Group of vegetables laid out on table
Farm Management
March 23, 2016
Vegetable Surfaces’ Microscopic Structures Contribute To Foodborne Illness
University of Illinois researchers studied the ability of pathogenic viruses to adhere to fresh produce surfaces. Read More
Undergraduate student assistant Talia Levy harvests spinach on Dec. 18, 2015. The row cover you see at the end of the tunnel is removed for harvest and then replaced for added warmth. 
Photo credit: Kaitlyn Orde/UNH
Leafy Vegetables
March 16, 2016
Research On Growing Spinach In Winter Helps Determine Planting Dates
New Hampshire experiment station scientists conduct a winter trial in high tunnels to help growers make decisions on which varieties to plant and when. Read More
Downy mildew on lettuce
Disease Control
February 18, 2016
Downy Mildew Taking Bite Out Of South Florida Lettuce Crop
This winter's cool, damp spells of weather have aided the survival and spread of this disease. Read More
The Latest
Food Safety
May 2, 2016
Department Of Justice To Investigate Dol…
Salad mix packaged at the company’s Ohio facility has been connected to four deaths. Read More
Leafy Vegetables
May 2, 2016
Electronic Eye Detects Decay Inside Bagg…
Researchers develop a way to help select breeding lines that will yield cut lettuce with a longer shelflife. Read More
Leafy Vegetables
April 18, 2016
Legend In The Fresh Produce Industry Pas…
George Tanimura of Tanimura & Antle dies at 100. Read More
Leafy Vegetables
March 30, 2016
Study Finds LED Lights Improve Energy Ef…
University of Arizona and Philips Lighting collaborated to create improved lighting for plant production in Mars-lunar greenhouses. Read More
Leafy Vegetables
March 30, 2016
Gene Blocking Lettuce Germination May He…
In a recent study of lettuce, researchers at the University of California, Davis Seed Biotechnology Center and in China show for the first time that a gene known to direct the depth of seed dormancy and the timing of germination also influences flowering. Read More
Crop Protection
March 29, 2016
New Race Of Downy Mildew In Spinach Name…
This race was able to overcome most of the race 1-15 varieties evaluated. Read More
Disease Control
March 24, 2016
Bottom Rot Leaving Some Florida Lettuce …
Learn how to ID, the survival and spread, as well as management methods for this vegetable disease. Read More
Farm Management
March 23, 2016
Vegetable Surfaces’ Microscopic St…
University of Illinois researchers studied the ability of pathogenic viruses to adhere to fresh produce surfaces. Read More
Leafy Vegetables
March 16, 2016
Research On Growing Spinach In Winter He…
New Hampshire experiment station scientists conduct a winter trial in high tunnels to help growers make decisions on which varieties to plant and when. Read More
Disease Control
February 18, 2016
Downy Mildew Taking Bite Out Of South Fl…
This winter's cool, damp spells of weather have aided the survival and spread of this disease. Read More
Food Safety
January 22, 2016
Listeria Outbreak Linked To Packaged Sal…
Evidence points to processing facility in Springfield, OH. Read More
Disease Control
January 21, 2016
Beware The Warning Signs For White Rust …
Learn how to identify, the survival and spread, as well as management methods for this vegetable disease. Read More
Fertilizer
January 19, 2016
Bioworks Launches New Nitrogen Fertilize…
Verdanta N-Vita 9-4-3 fertilizer has a high nitrogen mix derived from organic sources. Read More
Leafy Vegetables
January 13, 2016
Extending The Season For Baby-Leaf Lettu…
Researchers in Washington determine that growers in the region should plant a diverse array of lettuce crops to increase overall yield.   Read More
Leafy Vegetables
January 13, 2016
New Pointed Red Cabbage, Tomato To Be Sh…
Hazara Seeds to present new varieties at the trade show in Germany. Read More
Leafy Vegetables
January 6, 2016
Research Focuses On Extending Shelflife …
Scientists evaluated peppers and lettuce, looking for qualities that will extend storage and slow decay. Read More
Leafy Vegetables
January 4, 2016
New Weeding Technology Available For Veg…
Other technological developments include automated harvesters for salad plant lettuce. Read More
Leafy Vegetables
December 3, 2015
Imperfect Produce Scores A Second Chan…
A new food-saving program creates market opportunities for cosmetically challenged produce, helping growers reduce waste and save water. Read More
[gravityform id="62" title="false" description="false"]