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Use Your Signage To Build Relationships With Your Customers

By Brian Sparks|October 12, 2015

Roots Market in Clarksville, Md., has a wide selection of organic, all-natural and vegan-friendly products, including produce, meats and others. Check out the slideshow to see how the market uses its signage to build a connection between its customers and its staff, among other things.

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Before even walking through the entrance, customers know they are shopping at a local, independently owned store
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Roots makes sure its customers are familiar with their entire staff
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Make your company mission front and center. The sign above is from “Bark! Positive Petfood,” an organic pet store owned by the same company as Roots
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Have fun with your promotion of local products
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Get your staff involved by promoting their favorite products
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Do you have any uniquely named products at your store? A simple description goes a long way

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Brian Sparks is a senior editor for Greenhouse Grower, a Meister Media Worldwide publication. See all author stories here.