The produce industry is getting into brand marketing in a big way. The Produce Marketing Association (PMA) has announced the launch of a new promotional campaign – FNV – designed to take a page from the marketing strategies of big-money consumer brands like Nike and Apple.

Data was analyzed from nearly 1,000 outbreaks to assess which categories of foods were most responsible for making people sick.

We take a look inside the exhibit hall at the Biocontrols 2015 Conference & Tradeshow.

Spensa Technologies launches app that helps growers take control of pests and improve soil nutrients.

The Florida Fruit & Vegetable Association’s board of directors are working on a number of key issues that will be front-burner throughout 2015.

U.S. Secretary of Labor Thomas Perez helps mediate discussions between dockworkers and port operators.

The biological fungicide from Growth Products is now registered for use in organic production.

Variety display day results show Florida citrus research and development is on the right track.

Multidimensional technology used to build “SmartTrap” for vector of the disease.

Researchers plan to address concerns with a process that will examine ways to turn seawater into drinkable water.

From biostimulants in celery and avocado to biopesticides in citrus and strawberries, consultant David Holden conducts in-the-field research that attests to the effectiveness of biocontrols.

Lowering greenhouse gases will reduce risk, scientists say.

Florida Citrus Mutual is pushing a proposal forward that will allow growers to directly write off putting new trees in the ground.

About halfway through the 2014-2015 season, and the crop could go either way.

New rules are extending to non-road applications like irrigation engines.

Pre-Miss America pageant makes its return offering contestants a chance to represent the industry and further their education.

According to Daniel Scott, a holistic approach is critical in mitigating effects of the endemic disease.

Recent report indicates time is not on agriculture’s side. Action is needed now to keep future growers engaged.

Updated USDA forecast shows no change in orange and grapefruit yield.