Properly promoting product involves engaging your target audience to meet their needs. But based on the campaigns dominating airtime, many are missing the mark.
A six-month progress report states disaster relief, risk management tools, innovative conservation partnerships, and the research foundation are all moving forward.
Florida Grower editor Frank Giles says the sense of urgency is palpable in an industry where talk of an imminent shutdown of a processing plant is real and virtually every passing crop estimate drops by millions of boxes.
The first sustainable commercial success stories in the biopesticide market were seen in the 1980s and 1990s. Since then, the market has grown exponentially, and is projected to exceed $3 billion by 2016.
As the use of biopesticides continues to increase at a staggering rate, more and more resources are being made available to the public to help increase awareness of the sector.