BioRational Approach Continues to Grow

As you might suspect, the driving factors vary by region. Product specialists point to increased adoption of Bt tank mixing strategies in Brazil, a heightened emphasis on low residue produce in Europe, and a rapid adoption of Bts to combat resistance problems in Asia and other tropical regions. But no matter where you’re growing , research shows that growers and technical advisors that use biorational products exhibit particular traits:

• Bottom-line and productivity focused
• Interested in technology
• Trained in agricultural economics
• In-tune with changing consumer preferences
• Employ best management practices
• Have numerous long-time customers