Study Sees Growing Demand For Fresh Fruits In Asia

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Many analysts believe that the future growth markets for most fresh fruits, specifically apples, pears, sweet cherries, and kiwifruit, are in Asia. A new study develops quantitative estimates of the potential demand for imports in 16 different Asian countries, if the present rates of economic growth continue.

The study also analyzes the key factors that will affect imports, including some that are often ignored, such as consumers’ cultural values or politicians’ subtle opposition to free trade.

The study looks at the present level of competition for Asian markets. That competition is likely to become more intense as more exporters seek to expand there.

While there has been considerable emphasis on the import potential of China, India, or Indonesia, many other Asian markets, such as Sri Lanka, Malaysia, and Thailand, also offer excellent prospects. On the other hand, import demand may weaken in established markets, like Japan and Taiwan.

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The study will help exporters to decide the most promising markets to tackle given the mix of products they can supply. It will also help them determine the scale and focus of marketing and promotion efforts that will be needed for effective long-term expansion in Asia.

For more information on the study, contact Dr. Desmond O’Rourke by email at [email protected].

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