Challenge Is on to Juice up More Thirst for Florida OJ By Shannon Ross Shepp|December 27, 2019 Marketing efforts taken up by the Florida Department of Citrus to build beyond already loyal customer base.Read More
The Hidden Margin Leak Between Projected and Actual Harvest Dates By Muhammad Abdullah, Folio3 Agtech|June 2, 2026
New Round of USDA Aid for Specialty Crops Good News for California Walnuts By California Walnut Commission|June 1, 2026
Time to Show Consumers That the O.J. Glass is Half Full By Shannon Ross Shepp|October 20, 2019 As Florida’s citrus industry recovers and times change, investment and innovation in marketing will be key to future success.
Why Florida Citrus Industry Has a Vibrant Future By Shannon Ross Shepp|March 20, 2019 Signs indicate it might be time for stakeholders to turn up focus on consumer programs in lieu of the maintenance mode dictated by pests and disease.
Telling The Story Of Florida Citrus More Important Now Than Ever By Shannon Ross Shepp|December 1, 2016 HLB forces an emphasis on grassroots efforts to paint a positive picture.
Millennial Moms, Florida Orange Juice A Good Mix By Shannon Ross Shepp|July 17, 2016 Learn what new marketing strategies are being employed by the Florida Department of Citrus to reach this vital consumer segment.
Repeat After Me: I Believe In Florida Citrus By Shannon Ross Shepp|April 21, 2016 As scientists continue to develop new and innovative ways to combat HLB, we must keep consumers in mind as well.
Analyzing Calls For Cuts At Florida Department Of Citrus By Frank Giles|March 22, 2016 Citrus industry leaders recommend a reduction in agency’s scope and tax relief.
First Woman To Lead Florida Department Of Citrus Appointed Unanimously Posted by Paul Rusnak|October 26, 2015 Shannon Shepp has been serving as interim executive director since July.
Interim Executive Director Named For Florida Department Of Citrus Posted by Frank Giles|July 22, 2015 Shannon Shepp will take on leadership duties immediately after unanimous Citrus Commission vote.
Florida Department Of Citrus Executive Director Resigns Posted by Frank Giles|July 21, 2015 Doug Ackerman steps down after traffic incident.
Florida Grapefruit, Celebrity Chef Fulfill America’s Top Culinary Desires Posted by Frank Giles|January 8, 2014 Survey sparks Florida Department of Citrus to seek out Food Network star Aarti Sequeira to help Americans explore taste of adventures.
