Ohio Initiative Helps Consumers Connect With Their Food

The Ohio initiative, which was launched on Saturday, June 1, was started by local farmers to help people experience the connection with their food and focus on promoting homegrown entrepreneurship, new investment, and the value of Pickaway County’s existing strengths in food and agriculture.

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Corridor branding will be visible along U.S. 23, in conjunction with retailers in the area, and includes a website (www.ohiofreshfoods.com) and Facebook page for farmers and consumers to engage in conversation around food and agriculture. The website includes sample two-hour, half-day, and full-day Corridor experiences.

“We developed the Ohio Fresh Foods Corridor brand for Pickaway County around our strengths: our prime location along U.S. 23, our ample resources and the diversity of agriculture in this area,” said Mike Estadt, Ohio State University Extension agent, Pickaway County. “This area is worth the stop for Columbus residents on their way to the Ohio River or Hocking Hills.”

The U.S. 23 corridor is already known for its ample farm markets, farmers markets, pick-your-own farms, and roadside stands.

The Ohio Fresh Foods Corridor is funded through the Pickaway County Community Foundation’s Agriculture Fund, which was established through the work of the Pickaway Competitiveness Network’s Agricultural Steering Committee.

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