2026 State of the Vegetable Industry Survey Is Closing!

American Vegetable Grower^® officially opened the 2026 State of the Vegetable Industry surveys — and this year, we’ve made a few meaningful changes.

In the past, growers, suppliers, and industry allies all answered different sections within one large survey. For 2026, we’ve separated them into three focused surveys. The goal is simple: make each one easier to complete while digging deeper into the issues that matter most to each group.

The grower survey remains the foundation. It looks at production trends, labor, financial health, smart tech adoption, protected cropping, and long-term planning. Last year, one finding stood out: weed pressure rose to the No. 2 challenge growers reported — trailing labor by less than 10 percentage points. No other issue had come that close before. Shifts like that tell us something important is changing.

Growers: 2026 State of the Vegetable Industry
Suppliers: Vegetable Industry Outlook – Supplier Perspective
Allied Partners: Vegetable Industry Outlook – Allied Partners Perspective

After several seasons shaped by extreme weather, rising costs, and market uncertainty, this year’s survey takes a closer look at financial pressures and overall profitability. We want to understand not just what’s happening in the field, but how operations are holding up.

We’ve also launched two companion surveys:

• A Supplier Perspective survey, focused on sales expectations, pricing, and the trends companies are seeing across the vegetable sector.

• An Allied Partner survey for Extension professionals, consultants, and researchers, gathering insight into production trends, funding pressures, and what growers may need most in the year ahead.

Each group sees the industry from a different vantage point. When we put those perspectives together, we get a clearer picture of where vegetable production stands — and where it may be headed.

We’ll begin publishing results in our June/July 2026 issue and on GrowingProduce.com.

As always, all responses are confidential and reported only in aggregate. Participants who choose to share their contact information will receive a summary of the grower findings once the report is released.

Take the surveys:

• Growers: 2026 State of the Vegetable Industry
• Suppliers: Vegetable Industry Outlook – Supplier Perspective 
• Allied Partners: Vegetable Industry Outlook – Allied Partners Perspective

If you’ve participated before, thank you. If this is your first time, we’re glad to have you. The more voices we hear, the stronger — and more useful — this report becomes.