How To Participate in Fall Creek Farm and Nursery’s First Global High Chill Field + Forum

Oregon-based Fall Creek Farm and Nursery, Inc. will host its 2026 Global High Chill Field + Forum on July 29, at the company’s research farm, marking the first time the annual event has gone global. The expanded format brings together blueberry growers, ‘Sekoya’ program licensees and their growers, and select retailers from North America, Chile, and Northern Europe’s high chill growing regions, timed to peak ripening season at the site where the company generates its trial data.

The event will feature ‘FC11-164’, Fall Creek’s first machine-harvestable blueberry variety for the fresh market, alongside Sekoya Nova ‘FC15-173.’ Growers have seen both varieties in the field at past events, but this year marks their first time being featured as official varieties, including the live reveal of FC11-164’s official name.

This year’s expanded global format reflects the growing reach of Fall Creek’s two genetics platforms, the Fall Creek Collection and the Sekoya licensing programs, and aligns with the event theme: “One Company. Two Programs. Endless Possibilities.”

Fall Creek CEO Marc de Beer will open the program with a keynote on Fall Creek’s long-term investments in innovation, research, and grower-focused solutions supporting the future of the blueberry industry. Sandefur will share insights on emerging areas of research and innovation influencing the future of blueberry production.

The afternoon program shifts to the commercial side, with sessions exploring consumer and retail insights shaping variety decisions across the supply chain. A moderated panel featuring growers and marketers from the Fall Creek Collection and ‘Sekoya’ programs will discuss evolving consumer and retailer expectations, followed by a session on new pathways for accessing Fall Creek genetics and a review of the blind tasting results.

With space limited, Fall Creek is encouraging growers, licensees, and retail partners to register now to secure a place in the program.

CLICK HERE for more information on the 2026 Global High Chill Field + Forum and to register for the event.