Big Vote of Confidence for U.S. Highbush Blueberry Council

USDA’s Agricultural Marketing Service (AMS) announced a majority of eligible blueberry producers and importers voted in favor of continuing the work of the U.S. Highbush Blueberry Council (USHBC). The industry created USHBC 26 years ago to give more U.S. consumers more reasons to buy more blueberries, to expand demand for U.S. blueberries in global markets and to provide services that equip all in the sector for success.

USDA requires USHBC to hold a referendum every five years, and Ellie Norris, an Oregon blueberry grower and Chair of the USHBC said she and the rest of the board worked closely with staff to ensure eligible voters were well-informed about the past, current and planned efforts and progress made by the industry-led body.

“When the industry comes together, we make bigger opportunities possible for everyone to build the business, life and legacy they want and I’m thrilled the work of USHBC will continue,” she says. “No other organization can do for the industry what USHBC can do, especially when it comes to driving category growth.”

According to AMS, 58% of producers and importers representing 84% of the volume of blueberries grown, were in favor of continuing the program.

“I’m excited about what’s next because the work of USHBC has never been more important than it is today,” adds Brittany Lee, a Florida blueberry grower and USHBC Vice Chair. “The marketplace is certainly filled with pressures, including growing supply, but it’s also filled with promise and there is plenty of room to create more demand.”

USHBC’s 2026 Blueberry Convention will take place in Monterey, CA, Sept. 22-25. Registration remains open for all in the industry.

For more information, visit ushbc.blueberry.org.