Marketing
We’re living through a lot of upheavals. But if you keep your eyes on your ultimate customer, you’ll find a way through.
Local onion producers will have a say on the continuation of the Onion Promotion and Development Program and on proposed changes to the economic initiative.
Want to earn extra money with vacation leases on your farm? Here a few things to consider.
Enhanced capability increases access to healthy foods at farmers’ markets for people receiving government aid.
Fruit growers might be better served pursuing trade deals than they are trying to convince people to buy local.
If seeking a new way to reach more consumers, American Fruit Grower Editor Tom Skernivitz says the time might be right to give TikTok a look.
John R. Clarks says there’s been no better medium to explain fruit variety – visually (and musically) – than YouTube.
Money will seed innovative projects designed to support the expanding sector and explore new market opportunities for food and ag products.
Fresh findings from recent consumer survey says branding plays a big role in purchasing decisions.
Learn more about this organization forged under the leadership of the previous United Fresh Produce Association and Produce Marketing Association.
New research estimates losses of a half-billion just to nut growers, and points to congestion and inefficiencies.
Learn more about a new study that details strategies to improve sales of imperfect carrots and more.
When adding unique selections to your crop mix, make sure to do your homework.
College team rivalries aside. Three cheers for the first NCAA name, image, and likeness (NIL) deal involving a fresh produce company.
Learn how a portion of the operation’s produce is on store shelves the day it’s harvested.
Check out the feedback from influencers at Whole Foods about what might be coming to more tables near you.
Learn more about the company’s new online investment that will allow the brand to continue meeting shoppers’ needs post-pandemic.
Carbonated blueberry and muscadine samples win out over flat counterparts in recent UF/IFAS food study.
Find out more about the new home-grown product introduced by IMG Citrus.