A renewed focus on the health properties of fruit and vegetables is opening new markets for growers.

There are lots of ways to educate these days. Jon Clements was an early adaptor of using video to spread the word. More should join in.

Florida specialty crop growers taking a particularly big hit from imports during their market window.

Some changes are likely permanent, such as some consumers’ preference for buying online.

Florida Grower Editor Frank Giles says the benefits of eating all kinds of fruits and veggies far outweigh the influence cast by infamous shopper’s guide.

State commission reduces its original forecast because of fall, winter weather.

Farm marketing has always been diverse. I recently found a couple new concepts worth considering.

Changes favored by 80.57% of the growers voting, representing 82.81% of the total volume of walnuts.

Health research benefits the grower and handler community.

The company hopes to improve connections with its audience.

Growing a new vegetable is the easy part. Finding the right customers is the real challenge!

The marketing mode of community supported agriculture is all about taking it to the people. And folks want fresh berries.

Long-nurtured relationships helped this vegetable growing operation pivot from restaurants to all-new customers during the pandemic.

Especially during turbulent times, focusing on your end customers will guide you to a better future.

See what the longtime berry producer has in mind to sweeten its marketing and communication efforts.

Here are some tips on how to keep your customers safe and still make a profit this fall.

When the pandemic ends, will your operation be ready to profit from the ‘new golden age of travel’?

Trump Administration-led probe to focus on negative impacts on seasonal perishable produce, particularly in Florida and Georgia.

With little to do thanks to coronavirus concerns, the public swarms to pick their own produce in search of a healthy diversion.