Marketing
Expect to implement new standards to keep your customers safe from the coronavirus. Experts at The Ohio State University weigh in on what to expect.
Until now, organic grower Stoneboat Farm depended on restaurant sales. Here’s how they’ve redefined themselves in 2020.
The Florida ag commissioner was not cool with the move to temporarily suspend enforcement amid coronavirus chaos. The government agency explained.
Now is the time for direct-market growers to determine the best methods to find and connect with your customers.
Learn more about a grassroots movement that gives a voice to growers being hit by unfair trade practices and massive imports from Mexico and South America.
Argus Farm Stop’s Bill Brinkerhoff and Kathy Sample are breaking the retail model, giving growers a 75% cut of what consumers pay!
A new report from the Produce Marketing Association shows the more life and work moves online, the more we value simple, real experiences.
One farming operation’s marketing strategy can undermine consumer confidence in the entire industry.
Industry experts take a stab at what’s coming in hot from the field to the fork.
34th annual survey from American Farm Bureau digs into Turkey Day economics. Find out what a classic spread for 10 will cost and more.
IMG Citrus is reintroducing a classic to the U.S. marketplace.
Small-town-based Zilke Farm Kitchen pumps much-needed money into its community. Here’s how you can do the same thing.
Florida Tomato Exchange requests action while new suspension agreement continues.
The produce industry must be ready for the technology tsunami that is happening in food retail — it will affect everything we do and grow.
Growers wondering whether Instagram should be in their portfolio of social media accounts have a few examples to help them decide how they want their online presence to look and, more importantly, how to do it right.
Earlier this month, we published an op-ed asking what it will take to make Americans care about American produce. Several of you had some suggestions.
Using color and other merchandising tools makes customers pause and engage with your produce.
Those who know the least about genetically modified foods are absolutely convinced they know the most.
Nutrition, consumer behavior, and menu trends among the data being vetted by national marketing organization ahead of busy season.