Marketing Malfunction Stunting Growth Of Florida Strawberries Posted by Paul Rusnak|March 18, 2016 Study shows a lack of consumer awareness is hurting sales outside the Sunshine State.Read More
Wilbur-Ellis Showcases Investment in the Future of Agriculture Posted by Growing Produce Staff|May 17, 2024
Working To Protect Spinach Against New Strain of Downy Mildew Posted by Growing Produce Staff|May 16, 2024
Kiwiberry Breeding Scientist Earns Innovator of the Year Award Posted by Growing Produce Staff|May 16, 2024
The Produce Marketing Association Discusses Trade Policy During White House Meeting Posted by Rosemary Gordon|March 7, 2016 The discussion focused on the Trans-Pacific Partnership, with the Produce Marketing Association calling for strong implementation and enforcement.
Top Quality Produce Is Top Of Grocery Shoppers’ Lists Posted by David Eddy|February 29, 2016 National Grocers Association, which represents independent markets, previews consumer survey results.
The Benefits Of Food Bloggers By Richard VanVranken|February 26, 2016 The Vidalia Onion Committee gets it. Stemilt gets it. Rachael Ray loves it. Marketing firms are raving about […]
Excitement Brewing Over Hops Crop Potential In Florida Posted by Paul Rusnak|February 23, 2016 UF/IFAS researchers receive backing for exploring ways to tap into a burgeoning microbrewery market.
Florida Growers Encouraged To Be Graphic For Better Public Relations By Lisa Lochridge|February 19, 2016 The Florida Fruit & Vegetable Association has created visual aids for growers seeking to educate the public on what they do.
Central Florida Farm Goes Vertical To Capture ‘Buy Local’ Market By Frank Giles|February 12, 2016 Hydro Harvest Farms in Ruskin has built a loyal following by serving and engaging the community.
Who Will Be Crowned Miss Florida Citrus 2016? By Paul Rusnak|February 10, 2016 Contestants invited to carry on a time-old industry tradition.
Black Gold Farms Launches Red Potato Promotion Posted by Rosemary Gordon|January 26, 2016 Red potato supplier unveils “Spice Up Your Spud Life” promotion to capitalize on American Heart Month.
The United States Potato Board Launches New Marketing Program Posted by Rosemary Gordon|January 20, 2016 The Spud Nation Food Trucks are part of the new marketing and education effort.
Let’s Raise A Glass To Florida’s New Batch Of Alternative Crop Prospects [Opinion] By Paul Rusnak|January 19, 2016 Challenges with unique solutions are needed to make the agriculture sector stronger.
USA Pears Launches Month-Long Marketing Blitz Posted by Christina Herrick|December 8, 2015 USDA has officially declared December as National Pear Month. Pear Bureau Northwest (USA Pears) is marking National Pear […]
Florida Department Of Citrus Thankful, Hopeful As New Season Sets In By Shannon Ross Shepp|December 6, 2015 Organization’s executive director says cutting-edge technology key to delivering brand message.
Don’t Take Advantage Of Views On “Local” When Marketing By Richard VanVranken|December 2, 2015 “Local” continues to be an important marketing concept. Many agree with Sherri Marolda, who farms in Atlantic County, NJ, […]
Average Cost Of Classic Thanksgiving Meal Breaks $50 Mark Posted by Paul Rusnak|November 20, 2015 Thanks to uptick in turkey prices, American Farm Bureau Federation’s annual survey puts feast for 10 in uncharted territory.
7 Food Predictions For 2016 Posted by Paul Rusnak|November 19, 2015 UF/IFAS experts forecast what will be making it to more plates in the coming year.
Hard Cider — From Hype To Here To Stay By Christina Herrick|October 29, 2015 I’ve been following the hard cider industry for as long as I’ve been writing for our magazine. It’s […]
Building A Business Takes More Than Buzzwords By Richard VanVranken|October 28, 2015 A marketing plan that includes every currently popular catch phrase is going to raise more red flags than interest in a business proposal.
First Woman To Lead Florida Department Of Citrus Appointed Unanimously Posted by Paul Rusnak|October 26, 2015 Shannon Shepp has been serving as interim executive director since July.
Date Set For Final Hearing On Florida Peach Marketing Order Posted by Frank Giles|October 14, 2015 Up next a vote, if enough growers support moving the program forward.