Newest commodity to help company reach year-round supply goal, and help fuel consumer-focused marketing campaign.

Education and interaction part of UF/IFAS-led agenda.

Modern agriculture might not be for everyone, but it’s here to stay. Embrace it.

When it comes to this liquid sunshine, there are plenty of positives to point out.

Connecting with local growers, communication, and flexibility are keys to a successful nutrition program.

The firsthand experience of speaking with farmers and actually seeing all the hard work, knowledge, ingenuity, and people behind where our food comes from is invaluable.

Come one, come all — big and small — there are multiple ways to benefit from Agritourism.

House Ag Committee proposal would gut the successful program.

The bottom line to all this is the way we eat is undergoing massive disruption.

Snack-sized fruit presents unique marketing opportunity for growers.

Conditions ideal for new, flavorful varieties. Marketing campaign aims to clue-in consumers.

Adjusting for inflation, the latest survey from American Farm Bureau Federation reveals the lowest average price for the holiday feast since 2010.

Northeast Florida farmers collaborate to teach consumers about farming, while providing high-quality produce to local buyers.

Central Florida-based operation meeting consumer demand by extending its berry program.

Florida agriculture has a compelling story to tell every day, but what better time to tell it than National Farmer’s Day?

For growers, the good news is that shoppers like what you are serving up. But more can be done to whet appetites.

After breaking ground on a second greenhouse in the spring, Red Sun plans to start the hiring process this fall and plant the first crop in early 2017.

Industry experiencing fifth consecutive year of growth and record production.

Assessment concluded that opportunities abound if Mexican buyers better understand grades, sizes, and quality of U.S. product.