Here are a few stats shared by 265 farm marketers when the answered American Vegetable Grower‘s 2018 State […]

Done right, merchandising increases purchases per visit, builds trust in your brand, and entices customers to make more return trips.

Group lays out marketing plans and projects to engage consumers, retailers, and foodservice.

Janoski’s Farm and Greenhouse moves 200 acres worth of produce primarily through only its two outlets.

When it comes to telling the story of agriculture, it’s important to serve up the facts. Crop-centric infographics are one way to spread the word.

There were inspirations galore on the NAFDMA farm marketing tour this year. Here are the top picks you can use at your own market.

USDA had such great success with vegetable classes at its go-to test market (the farmers market on the National Mall), it’s launching the program across the country.

Tempted to add new extensions to your domain registrations? Here are a few things you should know first.

Deep-rooted growing operation expanding crop program via six new variety patents.

Product with eco-conscious, consumer-friendly packaging makes debut at Southeastern Produce Council gathering.

The essential ingredient in beer carries with it benefits beyond just bittering and aroma.

Amazon and others are getting into the fresh produce game, presenting opportunities for growers.

Restaurant chain partners with the Florida Department of Agriculture to highlight locally grown produce in nearly 1,500 of its locations across the Sunshine State.

We tend to organize ourselves around labels. Are you a conventional or a organic grower and/or consumer?

University of Florida study shows sourcing produce locally has a positive impact on the consumption of fruits and vegetables.

Modern marketing strategy to float orange juice keeps target on Millennial moms.

From bug buffets to backyard chickens, UF/IFAS experts cook up predictions for the coming year.

Researchers find ‘organic’ and ‘non-GM’ terms are thought as one in the same.

Promotional efforts seek to harness power that drives the Sunshine State’s ‘little blue dynamos.’