December Is National Pear Month

Pear Bureau Northwest logoDecember is National Pear Month, according to the USDA. National Pear Month recognizes the abundance and variety of fresh pears in season and available nationwide.

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According to the Pear Bureau Northwest, the 2013 Pear Crop boasts larger-sized pears harvested this year. This is due to the warm summer the Northwest experienced and the ideal growing conditions.

Pear Bureau Northwest is conducting a national public relations campaign that spotlights pear preparations by top chefs.

“Our goal for National Pear Month 2013 is to help boost pear sales by exposing consumers to new, innovative ways of serving pears,” says Cristie Mather, director of communications for the Pear Bureau Northwest.

The Pear Bureau is encouraging national bloggers and media to promote pear recipes throughout the month and is also counting down the days of National Pear Month in its social media sites with daily posts that not only offer chef-inspired pear usage ideas, but also general pear tips, varietal information, nutrition facts, and holiday-themed recipes, décor, and gift ideas.

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Source: Pear Bureau Northwest news release

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