Wish Farms Goes on the Grow in California

Wish Farms strawberry field in Oxnard, CA

Wish Farms is bolstering its strawberry production on the West Coast with a new planting in Oxnard, CA.
Photo courtesy of Wish Farms

Central Florida-based Wish Farms is on the grow again, but this time way out west in the Golden State. The longtime grower and year-round marketer of strawberries, blueberries, blackberries, and raspberries has announced it has established a growing operation in Oxnard, CA.

“This is a move that aligns well with our strategy of smart, controlled growth,” says James Peterson, VP of Sales and Marketing.

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With its first season in Oxnard underway, Wish Farms began harvesting strawberries last month and expects volume to flow into May.

Darwin Reich, Director of California Operations: “The ‘Frontera’ will be our exclusive variety for Oxnard. Quality and volume has proven favorable and in-line with our expectations.”

With this addition, the company now has operations in the three major strawberry growing regions of California: Salinas, Santa Maria, and Oxnard.

Peterson: “By expanding our footprint to this third region, it solidifies our position as a California grower, streamlines supply and opens the door for a more consistent brand presence west of the Mississippi.”

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