Wish Farms Goes on the Grow in California

Wish Farms strawberry field in Oxnard, CA

Wish Farms is bolstering its strawberry production on the West Coast with a new planting in Oxnard, CA.
Photo courtesy of Wish Farms

Central Florida-based Wish Farms is on the grow again, but this time way out west in the Golden State. The longtime grower and year-round marketer of strawberries, blueberries, blackberries, and raspberries has announced it has established a growing operation in Oxnard, CA.

“This is a move that aligns well with our strategy of smart, controlled growth,” says James Peterson, VP of Sales and Marketing.


With its first season in Oxnard underway, Wish Farms began harvesting strawberries last month and expects volume to flow into May.

Darwin Reich, Director of California Operations: “The ‘Frontera’ will be our exclusive variety for Oxnard. Quality and volume has proven favorable and in-line with our expectations.”

With this addition, the company now has operations in the three major strawberry growing regions of California: Salinas, Santa Maria, and Oxnard.

Peterson: “By expanding our footprint to this third region, it solidifies our position as a California grower, streamlines supply and opens the door for a more consistent brand presence west of the Mississippi.”