Ways Innovation in the Orchard Is Growing More and Better

Ecorobotix secures $150 million for its Plant-by-Plant AI technology, which can distinguish and treat each individual plant with precision.

Check out a photo gallery of highlights captured during FIRA USA 2025 showing innovation and collaboration in ag robotics.

Learn more about what industry experts said about the future of ag technology during Day 2 of FIRA USA 2025.

EZ-Ag Innovations’ technology can help growers spray only weeds and minimize damage to surrounding crops, including strawberries and tomatoes.

FIRA USA 2025 officially kicked off, reaffirming its mission to accelerate automation in agriculture and strengthen the link between growers, innovators, and researchers.

It is in the area of spray applications that drones have made the most significant headway in the market. Is it time for you to take the plunge?

Matthew Hoffman is named General Partner of Reservoir Ventures to lead pre-seed investments and ecosystem growth in ag tech.

Should the agriculture industry adopt AI? Of course, but we should use it as the tool that it’s meant to be, says ag tech expert Dave Swain.

Matt McGuire and JV Smith grow with smart agriculture through research, collaboration, and innovative technology.

Growers must embrace innovation and adopt innovative irrigation solutions, such as smart irrigation, automation, and precision drip irrigation.

With new platforms and partnerships, the industry is elevating women’s voices and innovations.

The project includes two test beds: one irrigated via traditional methods and one served by the AI-powered system. Which will prevail?

Suboptimal irrigation, fertilization methods, pest control can lead to reduced yields, increased resource waste, and higher operational costs.

Syngenta Vegetable Seeds and Heritable Agriculture enter collaboration to optimize commercial crop portfolios using AI.

Growers are optimistic about smart tech’s potential in agriculture — but cost and ROI remain real roadblocks.

New report says main factors contributing to the growth of the agriculture IoT market include increasing demand for smarter on-farm solutions.

The Women in AgRobotics award spotlights the female leaders driving meaningful change in agricultural technology.

Washington State University-led team develops machine that can pick fruit obscured by leaves.

The Reservoir’s launch marks the first step in a global vision: creating an ‘Olympic Village of Ag Tech’ where tech leaders can collaborate to solve urgent challenges.