Produce Consumer Trends Have Growers Talking

American Fruit Grower’s new monthly advice forum focuses on solving your problems and issues that arise in business and the growing season.

U-Pick Farming increases revenue, helps with labor, and educates consumers about agriculture.

To sell more produce, focus on quality, variety, and engaging customers.

Break down barriers with proven ideas to put your produce in front of consumers.

Zeroing in on consumer behavior may mean more dollars in your pocket.

Richard VanVranken posits that agri-tainment and agri-tourism are not as new as we think, and that the trend was even seen as early as the late 1800s.

“An unhappy customer will tell 11 people about a negative interaction with your business. In turn, those 11 people will tell five other people — that’s a total of 67 people hearing about an unpleasant experience. And 30% of those disappointed customers will tell more than five people.”

Convention-goers explore the agritainment possibilities in the Kansas City area during the North American Farmers’ Direct Marketing Association’s annual meeting.

Bedner’s Farm Fresh Market uses retail, U-Pick, and agritainment to diversify its farm business and educate consumers.

Today, adapting to the needs of your market is a necessity if you want to stay competitive, and […]

According to a University of Florida study, Floridians are buying more food grown locally or regionally and retail […]

Urbanites in these times have much interest in purchasing locally grown food including berries of all types, and […]

At a recent Virginia statewide berries conference held at Virginia State University in Petersburg, VA, growers were asked if […]