Produce Marketing Perspective for Growers: Wholesale vs. Retail

If you make it easy for retailers to sell your product, you’ll have a foot up on your competition.

In a world where talk is cheap, especially in regard to food insecurity, the buck actually might stop with places like Dollar General.

Why creative business ideas will spring from farm country, not Wall Street or high-end MBA programs.

Argus Farm Stop’s Bill Brinkerhoff and Kathy Sample are breaking the retail model, giving growers a 75% cut of what consumers pay!

Amazon and others are getting into the fresh produce game, presenting opportunities for growers.

This time of year brings a renewed interest in everything apples — apple pies, cider, apple-scented candles. So […]

Banks are updating credit cards with new technology called EVM, or Europay, MasterCard, and Visa. Cards are equipped […]

  Time magazine reports apples are the top fruit kids and teens eat. The article details the results […]

Common among most respondents is the desire for tasty fruit with a melting texture.

Research results reveal specific breeding targets to improve flavor.

With Lipman Local, the Florida operation has developed a mutually beneficial program that sources local produce around the country and helps smaller growers raise their game.

Although each of the growers I talked to has his or her own take on a pricing structure, […]

If there’s one mission impossible for pick-your-own operations, it might just be how to set a pricing structure. Odds […]

Researchers report more farming operations are growing revenue by hosting festivals, tours, wine tastings, and more.

A higher admission price helps to sets a level of expectation and helps offset the costs of running a successful farm marketing operation.

Tennessee agritainment venues open their doors to marketers.

Along with the pros of adding another extension to your business also come risks.

Hosting a race can be a great way to tie your farm market to the running and fitness craze.

Drug, dollar, and convenience stores sales increased 7.1%, 2.0%, and 1.4%, respectively, while perishables at grocery stores decreased by 2.6% in 2013.