North Carolina Strawberry Association Receives Marketing & Promotion Grant

The North Carolina Strawberry Association (NCSA) recently received a USDA Specialty Crop Block grant for $20,000 for a project called “Developing and Implementing a Comprehensive Campaign for Strawberry Marketing and Promotion.” The project will brand locally produced North Carolina strawberries, make use of new communication technologies, and provide marketing tools to individual growers.

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The USDA funds are divided among the 50 states and administered by each state’s department of agriculture. This project is one of 28 in North Carolina sharing the $1.09 million the state received. Though this is a one-year grant, NCSA intends it to kick off a long-term strategic marketing campaign.

Source: North Carolina Strawberry Association