The North Carolina Strawberry Association (NCSA) recently received a USDA Specialty Crop Block grant for $20,000 for a project called “Developing and Implementing a Comprehensive Campaign for Strawberry Marketing and Promotion.” The project will brand locally produced North Carolina strawberries, make use of new communication technologies, and provide marketing tools to individual growers.
The USDA funds are divided among the 50 states and administered by each state’s department of agriculture. This project is one of 28 in North Carolina sharing the $1.09 million the state received. Though this is a one-year grant, NCSA intends it to kick off a long-term strategic marketing campaign.
Source: North Carolina Strawberry Association