California Grapes and San Francisco 49ers Team up for New Promotion
The California Table Grape Commission and the San Francisco 49ers have teamed up for the 2026 football season. The two California-based brands have entered into a new partnership designed to build excitement for California grapes among consumers in Mexico.
As part of the partnership, Grapes from California is an Official Partner of the San Francisco 49ers in Mexico, and the Official Grape Partner of the San Francisco 49ers. The partnership comes as the California table grape season moves into its high-volume fall months and the 49ers prepare to play in Mexico City on Nov. 22 at Estadio Banorte.
Mexico is an important export market for California table grapes, and the partnership will create new opportunities to connect with consumers and support retail promotions during a key period of the California grape season. Activities planned throughout the fall include retail promotions, Spanish-language social and digital content, influencer content, and trade engagement.
The partnership will activate leading up to the NFL Mexico game, with a range of content and activities designed to engage fans and support California grape promotion at retail in Mexico throughout the fall.
Participating retailers in Mexico will have opportunities to incorporate 49ers-themed creative into California grape promotions, bringing the partnership directly to shoppers in the produce department and creating additional reasons to look for California grapes.
For more information, visit grapesfromcalifornia.com.