While the Sunshine State preps to add another alternative crop to its commercial agriculture mix, there is plenty food for thought.

FDA updates FAQ section to include additional answers to questions relating to the Produce Safety Rule.

Find out who the major players are and what they are working on to get a good idea of where the market is headed in the future.

Transition ready means that you and your farm are prepared legally and financially, but also emotionally.

Paul Baker, a fruit and vegetable grower as well as the Director of New York’s fruit association, raises the alarm on the unintended long-term consequences of the potential law.

If you want to be heard by a younger or older generation, learn how to speak so they listen.

Using color and other merchandising tools makes customers pause and engage with your produce.

Those who know the least about genetically modified foods are absolutely convinced they know the most.

Special report download highlights trends and opportunities in specialty markets, row crops, and more.

Green Point Research provides $250,000 in genetic material to local researchers in an effort to get state’s alternative crop quest off the ground.

As Chief Science and Technology Officer, Whitaker laid the groundwork for food safety, supply chain, technology, and sustainability efforts for PMA and the specialty crops industry.

Here are some ideas for what to do when you don’t have the next generation to take your place.

Conflicting climatic conditions force NOAA forecasters to seek middle ground in tropics watch.

Will the state’s economic engine keep running hot? Growers who can navigate a shifting business landscape will find new consumers and opportunities.

USDA’s Risk Management Agency Administrator visits Florida farms to hear directly from specialty crop growers about what works and what doesn’t.

UF/IFAS continues its successful track record, stands by the strength of science.

Region’s recovery efforts from last fall’s devastating storm has been extra slow due in large part to political red tape.

From dealing with international trade issues, to tracking new transportation rules, the Florida Fruit & Vegetable Association is working on a full plate.

Increased duties to be lobbied on frozen, processed fruit and vegetables, as well as some crop input products.