Modern marketing strategy to float orange juice keeps target on Millennial moms.

UF/IFAS Citrus Research and Education Center reflects on its past and is ready for big breakthroughs in the future.

Despite a historic storm, growers are rehabbing groves in hopes of setting a better crop next season.

Several themes rose above the rest as defining for the Sunshine State’s specialty crop sector.

More than $1 billion being sought to address major crop losses due to Hurricane Irma.

Annual industry survey shows majority of growers plan to continue to press forward despite a wallop from Hurricane Irma.

As lawmakers continue to debate ag labor reform, farmers must deal with the growing reality of a dwindling workforce and crops going unharvested because of it.

Survey assesses impact of novel grove health treatment on yield one year after implementation.

Growers, industry stakeholders, and legislators committed to recovery after Hurricane Irma shakedown.

The time to act is now to correct an unsustainable path forward.

Enhanced rootstocks, along with better quality cultivars, are buoying the industry until the next big breakthrough.

Company restructuring aims to integrate legacy businesses and reduce input costs significantly.

St. Johns River Water Management District grants backing to 12 on-farm plans aimed at resource conservation and nutrient reduction.

With Hurricane Irma well in the rear view, growers and researchers hope to work groves back to a productive state as HLB rages on.

Methyl bromide transition, crop protection management among programs funded.

The inaugural BiocontrolsSM USA East Conference & Expo in Orlando, FL, featured two days of educational sessions focused […]

Biostimulants are one of the hottest new topics in specialty crops, but most growers could use a little clarity on where they fit. Here are the basics you need to know.

There is no shortage of interest in or questions and opinions about biostimulants. Many are working to develop […]

USDA’s second stab at the season thins orange crop by another 7%; would be lowest output in more than 70 years.