Welcome to the rise of Fruit Farming 4.0. There are a variety of accessible apps on the market — and technology doesn’t always need to be expensive.

Researchers at NC State University are developing robotic systems to automate labor-intensive tasks in vegetable production.

Tree fruit/viticulture consulting company AgriMACS uses automation to combat back-office labor crunch.

Burchell Nursery heads full-steam into the new year with its gene-edited self-compatible Nonpareil+ almond.

Ag tech industry veteran Paul Bonnett has been selected to lead Stout’s AI-driven automation and analytics into the future.

Researchers have developed an image-based AI diagnostic app to identify and differentiate bacterial and viral infections in honey bee broods.

This special downloadable digital report takes a deep dive into all that was FIRA USA 2025.

National study reveals some bullish baseline trends regarding how American farmers are approaching agricultural drone tech and related equipment.

From autonomous orchard tractors to AI-driven weed control, the year’s leading ag tech trends took center stage at FIRA USA 2025.

With deep roots in Sonoma’s hills and an eye on tomorrow, Tim Bucher of Trattore Farms is turning his vineyards into a living lab for ag innovation.

Take a look around. Innovation in the orchard is bringing technology, sustainability, and consumer curiosity together.

Learn more about what industry experts said about the future of ag technology during Day 2 of FIRA USA 2025.

EZ-Ag Innovations’ technology can help growers spray only weeds and minimize damage to surrounding crops, including strawberries and tomatoes.

FIRA USA 2025 officially kicked off, reaffirming its mission to accelerate automation in agriculture and strengthen the link between growers, innovators, and researchers.

It is in the area of spray applications that drones have made the most significant headway in the market. Is it time for you to take the plunge?

Matthew Hoffman is named General Partner of Reservoir Ventures to lead pre-seed investments and ecosystem growth in ag tech.

Should the agriculture industry adopt AI? Of course, but we should use it as the tool that it’s meant to be, says ag tech expert Dave Swain.

Matt McGuire and JV Smith grow with smart agriculture through research, collaboration, and innovative technology.

With new platforms and partnerships, the industry is elevating women’s voices and innovations.