Uncle Matt’s Organic Teams up for the 1% Better Foundation Posted by Growing Produce Staff|October 15, 2021 Central Florida-based juice brand will donate a portion of its proceeds to Chris Nikic's non-profit. Read More
The Hidden Margin Leak Between Projected and Actual Harvest Dates By Muhammad Abdullah, Folio3 Agtech|June 2, 2026
New Round of USDA Aid for Specialty Crops Good News for California Walnuts By California Walnut Commission|June 1, 2026
Shakeup in the Juice World: PepsiCo to Sell Tropicana Among Other Brands Posted by Paul Rusnak|August 5, 2021 Learn more about the joint venture deal worth more than $3 billion.
Cheers! Robust Revenue Growth for Florida OJ Producer By The Ledger|November 30, 2020 Amid pandemic, Florida’s Natural Growers reports annual sales revenue grew 12% to $470 million in 2019-2020.
Florida Orange Juice Sales Soar in Swirl of Sickness Posted by Paul Rusnak|April 13, 2020 Citrus drink staple showing up strong as worried consumers seek provisions in battle against coronavirus.
Challenge Is on to Juice up More Thirst for Florida OJ By Shannon Ross Shepp|December 27, 2019 Marketing efforts taken up by the Florida Department of Citrus to build beyond already loyal customer base.
The Florida Citrus Industry (Once Again) Is in a Challenging Situation By Mike Sparks|December 13, 2019 Growers and industry stakeholders are dealing with a massive OJ inventory situation. See what Florida Citrus Mutual leader Mike Sparks has to say about it.
Time to Show Consumers That the O.J. Glass is Half Full By Shannon Ross Shepp|October 20, 2019 As Florida’s citrus industry recovers and times change, investment and innovation in marketing will be key to future success.
Why Florida Citrus Industry Has a Vibrant Future By Shannon Ross Shepp|March 20, 2019 Signs indicate it might be time for stakeholders to turn up focus on consumer programs in lieu of the maintenance mode dictated by pests and disease.
Drink Your Orange Juice, Science Says So By Shannon Ross Shepp|September 21, 2018 In a world of increasing demand for transparency from consumers, a healthy dose of marketing mindfulness matters.
Soured Season Hard to Swallow for Florida Citrus Stakeholders By Frank Giles|June 20, 2018 After Hurricane Irma took a toll on production, growers hope for better days ahead.
Flu Epidemic Sparks Surge in Orange Juice Sales By Paul Rusnak|February 13, 2018 Clamoring for any remedy amid illness, consumers spiking sales of the citrus-based beverage for first time in five years.
Digital Initiative Tapped to Boost Florida Citrus Consumption Posted by Frank Giles|December 5, 2017 Modern marketing strategy to float orange juice keeps target on Millennial moms.
Help Consumers Read past Negative Headlines About Orange Juice By Shannon Ross Shepp|June 21, 2017 When it comes to this liquid sunshine, there are plenty of positives to point out.
Major OJ Purchase Promises Relief For Florida Citrus Sector Posted by Paul Rusnak|August 22, 2016 $30 million planned acquisition from USDA to be used for surplus removal.
Millennial Moms, Florida Orange Juice A Good Mix By Shannon Ross Shepp|July 17, 2016 Learn what new marketing strategies are being employed by the Florida Department of Citrus to reach this vital consumer segment.
Study: China A Golden Opportunity For Florida Orange Juice Posted by Paul Rusnak|March 30, 2016 Consumer education key to cracking new market.
Florida Department Of Citrus Thankful, Hopeful As New Season Sets In By Shannon Ross Shepp|December 6, 2015 Organization’s executive director says cutting-edge technology key to delivering brand message.
USDA To Pour $20 Million Into Frozen Orange Juice Posted by Paul Rusnak|August 20, 2015 Section 32 bonus purchase program money to help move mountain of surplus inventory.
Does Florida Orange Juice Still Matter? By Douglas Ackerman|July 15, 2015 The Sunshine State’s signature beverage has lost its market identity. Industry group’s goal is to get it back.
Industry Stakeholders Rip Report Linking Citrus Consumption With Skin Cancer Posted by Paul Rusnak|July 1, 2015 Associations react swiftly; call out flaws in study released by the Journal of Clinical Oncology.
