The produce industry is getting into brand marketing in a big way. The Produce Marketing Association (PMA) has announced the launch of a new promotional campaign – FNV – designed to take a page from the marketing strategies of big-money consumer brands like Nike and Apple.

The transaction includes all production and packing operations.

Sound science prevails and consumers are encouraged to increase consumption of fruits and vegetables.

Data was analyzed from nearly 1,000 outbreaks to assess which categories of foods were most responsible for making people sick.

The University of Arizona Controlled Environment Agriculture Center hosts its annual short course March 22-27 in Tucson, AZ.

Fundraising event at Wish Farms in Plant City raises $76,000 for Redlands Christian Migrant Association.

We take a look inside the exhibit hall at the Biocontrols 2015 Conference & Tradeshow.

Bringing Water to Life series addresses issues affecting irrigated agriculture.

The variety, Olivia, provides a combination of qualities with consistency of size and sweetness.

British trial shows much lower disease pressure, higher quality and bigger yields.

Researchers are looking to graft watermelon onto other vine plant rootstocks to help prevent Verticilium wilt.

Water applied for irrigation decreased and estimated water use dropped as well.

Spensa Technologies launches app that helps growers take control of pests and improve soil nutrients.

The Florida Fruit & Vegetable Association’s board of directors are working on a number of key issues that will be front-burner throughout 2015.

Learn how to ID, the survival and spread, as well as management methods for southern rust of corn.

University of Florida rewards innovative proposals from some of its young faculty addressing issues that impact farm production and consumer behavior.

U.S. Secretary of Labor Thomas Perez helps mediate discussions between dockworkers and port operators.

Pinoleville tribal investor – and casino developer – expects marijuana facility construction to begin soon.

The biological fungicide from Growth Products is now registered for use in organic production.