ICYMI: What’s up, Doc? Hot Dogs Made From Carrots Have Arrived
Bakersfield, CA, is home to the country’s two largest carrot growers, and both have a few new, unusual things cooking up for consumers.
Bolthouse Farms, the local ag giant that just unveiled hot dogs made from whole carrots, says the grill-worthy product, which is part of its new Wunderoots line, looks and tastes like frankfurters thanks to the company’s proprietary flavor-infusion process.
“If you close your eyes and you bite into it, you think you’re eating a hot dog, from a sensory and from a flavor experience,” said Phil Kooy, the company’s Chief Customer Officer. “But it’s obviously a carrot.”
Also making a debut were no-carb pasta and rice “swaps” that Bolthouse makes entirely from carrots. Six to eight minutes on the stove and health-conscious consumers have part or all of a meal.
Like the hot dogs made from carrots, they were brainstormed and developed in Bakersfield — and will be produced and packaged locally as well when the trio, each available in three different flavors, hits U.S. supermarkets next spring.
Rival Bakersfield carrot giant Grimmway Farms has been innovating lately, too. At the start of the virtual Produce Marketing Association Fresh Summit Conference & Expo a couple weeks ago, the company introduced rainbow carrot chips — dried, wavy-cut carrot snacks in a resealable, 12-ounce bag — along with baby bok choy in three-count clamshell packaging.
Both companies have for years been expanding their traditional strengths in farming and fresh produce.
Continue reading at Bakersfield.com.
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