Marketing
With a review of the United States-Mexico-Canada Agreement (USMCA) approaching, specialty ag groups hammer on the impacts of low-priced imports from Mexico.
The California Walnut Commission has secured $2.6 million in funding through USDA’s America First Trade Promotion Program. Learn how that will help sales.
The U.S. Highbush Blueberry Council has been awarded a $850,000 grant from the USDA Foreign Agricultural Service’s America First Trade Promotion Program.
The California Table Grape Commission is launching an updated global marketing campaign to grow demand. Learn more about the ‘Lunchbox League.’
USDA will conduct a referendum among eligible tart cherry growers and processors to determine level of support for continuing federal marketing order.
The U.S. tart cherry industry signals forward momentum with preview of True Tart certification program.
U.S. Highbush Blueberry Council has been awarded $513,948 from the USDA’s Market Access Program to expand export opportunities.
The Washington State Fruit Commission has appointed Eric Patrick as its new President to lead marketing efforts for PNW cherries and canned pears.
Misperceptions about agriculture carry real consequences for growers and food supply. Why growers need to tell their own story.
For the Duda family, agritourism isn’t about expansion; it’s about endurance.
Rule would apply to tart cherries grown in several states that handlers may purchase from, or handle on behalf of, growers during 2024-2025 crop year.
From gastro-tourism to “glamping,” agritourism continues to gain ground in California.
Initiative from California Table Grape Commission highlights ways to share, prepare, and enjoy locally grown grapes all around the world.
Learn more about ‘Blueberries GO BIG,’ the newly launched consumer marketing campaign from U.S. Highbush Blueberry Council.
USDA, White House confirm Marketing Assistance for Specialty Crops payments totaling more than $981 million to 43,646 participants.
New Blueberry Boost Accelerator program led by U.S. Highbush Blueberry Council seeks to find next generation of food and consumer product innovation.
Awareness of the latest food trends and a concerted focus on growing relationships alongside your crops can help give your farm a leg up.
Vote to continue almond industry organization’s marketing order program receives 90% support from growers.
U.S. Highbush Blueberry Council awarded $1.5 million of USDA RAPP funding to further develop opportunities in emerging global markets.