Challenges with unique solutions are needed to make the agriculture sector stronger.

USDA has officially declared December as National Pear Month. Pear Bureau Northwest (USA Pears) is marking National Pear […]

Organization’s executive director says cutting-edge technology key to delivering brand message.

“Local” continues to be an important marketing concept. Many agree with Sherri Marolda, who farms in Atlantic County, NJ, […]

Thanks to uptick in turkey prices, American Farm Bureau Federation’s annual survey puts feast for 10 in uncharted territory.

UF/IFAS experts forecast what will be making it to more plates in the coming year.

I’ve been following the hard cider industry for as long as I’ve been writing for our magazine. It’s […]

A marketing plan that includes every currently popular catch phrase is going to raise more red flags than interest in a business proposal.

Shannon Shepp has been serving as interim executive director since July.

Up next a vote, if enough growers support moving the program forward.

Bringing people to your farm during the off season can be as easy as setting a dinner table.

Funding supports local food systems, farmers markets and healthier eating for SNAP participants.

Funds to bolster local and regional farmers’ markets.

Already U.S. Apple Association (USApple)’s fall seasonal campaign is off with a bang. With 11 school projects from […]

This time of year brings a renewed interest in everything apples — apple pies, cider, apple-scented candles. So […]

The donation aims to increase fresh produce options for students in Seguin, TX.

Class designed to educate wine trade professionals and consumers on sustainable practices of state’s winegrape industry. The Wine […]

  The New York Apple Association (NYAA) updated the portion of the website devoted to cider. The site, […]

Everyone remembers the beginning of the alphabet chart — where our favorite fruit has long been the iconic […]