Mark Saunders of Saunders Farms says admission is one way to get value for what you do, but sponsorships and partnerships are the next level.

Pageant marks comeback of longstanding industry tradition.

With larger-than-ever crops, more new varieties and uncertain markets, we explore the current state of apple production and what it means for the future of the industry.

USDA reports that 97% of all U.S. farms are family-owned.

The new FNV marketing campaign, launched by the Produce Marketing Association, makes sense in targeting teens.

Florida Grower editor Frank Giles says the notion that laying out facts in defense of science somehow constitutes a grand conspiracy should give us all pause.

There is plenty of outside-the-box thinking being used today to solve longstanding problems. Are you up to speed?

Organization taps Florida Fruit & Vegetable Association president Mike Stuart to help advocate on behalf of the industry and to encourage fresh produce consumption.

While at the recent Mid-Atlantic Fruit and Vegetable Convention held in Hershey, PA, I sat in on a […]

Rude awakening could be in store for producers passing on noninsured crop disaster assistance program (NAP).

Class 4 of Florida Fruit & Vegetable Association’s Emerging Leader Development Program learns best by getting out of the classroom and into the field.

USDA announces funding for research into specialty crops and organic production.

Social media is a valuable, and inexpensive tool to promote your business and reach a wide audience.

Second installment of the Avengers Assemble series sets the stage for a new hero to save an orange grove under attack.

Western fruit, vegetable industries lost millions when unable to export produce at ports.

Meeting part of nationwide effort to train people how to attain grants for USDA’s Farmers Market and Local Food Promotion programs.

We asked about your favorite mobile applications, and here’s what you had to say.

A higher admission price helps to sets a level of expectation and helps offset the costs of running a successful farm marketing operation.

The produce industry is getting into brand marketing in a big way. The Produce Marketing Association (PMA) has announced the launch of a new promotional campaign – FNV – designed to take a page from the marketing strategies of big-money consumer brands like Nike and Apple.