The New York Apple Association (NYAA) updated the portion of the website devoted to cider. The site, NYCider.com, now has more information about both sweet and hard cider, including how cider is made, nutrition, and videos. A cider-specific locator map on the home page helps consumers find sweet and hard ciders nearby. An expanded recipe section includes recipes that feature apple cider, from appetizers to entrees to desserts.
“We redesigned NYCider.com with one goal in mind: to bring cider consumers and cider sellers together. For example, we put a locator map front and center on the home page, just type in a zip code and it will point you to sweet- and hard-cider producers nearby,” Julia Stewart, New York Apple Association spokesperson said. “In addition, we made the new site mobile friendly, to suit how today’s consumers are searching the web these days — on their phones and tablets.”
The site was overhauled to provide more information about New York state hard cider in particular, said Allen, and to make it mobile friendly for today’s on-the-go consumers.
“The hard cider industry is exploding in New York state, thanks to consumers’ interest in craft beverages and local foods,” Jim Allen, NYAA president, says. “The new site helps bring together sweet- and hard-cider lovers with the dedicated producers who make them.”
The year’s apple harvest is now underway across the state and New York is forecasted to harvest 26.2 million cartons this year. The 2015 crop is expected to be slightly smaller than the state’s average over the past five years of 30 million cartons, says Allen. “Growers are now picking fruit statewide, from Orange County outside of New York City to the northern Adirondacks, from Albany to the western lakes.”