Wish Farms Prepping for Big Boom in Blackberries
Central Florida-based Wish Farms is gearing up for what looks to be a super sweet Southeast blackberry season. Since 2016, growth in the blackberry category has been a focus for the longtime grower and marketer of strawberries, blueberries, raspberries, and more. “We are encouraged by the steady growth in consumer demand,” said Wish Farms’ Cane Berry Director Jose Saca in a prepared news release. “If there are no major weather events, we can expect a good production year with early volume estimates 15% to 20% higher over last season.”
In 2018, Wish Farms completed a 7,500-square-foot cooler in Shelby, NC, to manage its blackberry program in the region. All Wish Farms blackberries in this region will ship from this facility after thorough quality control inspections.
According to Wish Farms’ officials, the blackberry season is expected to align well with the high-quality blueberry crop coming from the region. In addition, weather in Georgia and North Carolina has been ideal leading up to the season. Plants have had favorable chill hours, and as of this posting, there have been no major weather events or late-winter injuries that can lead to bud or fruit damage.
Peak volume is expected around the second to third week of June, with the season concluding in September.