Special Event Shows The ‘Future Of Veg’ Looks Bright [Videos]

For the first time, Syngenta Vegetable Seeds welcomed industry leaders from around the world to its “Future of Veg” event series. The unique in-the-field experience allowed visitors to see vegetable crops in three locations – each specializing in unique crop groups to showcase the varieties in real-world conditions.

The events were hosted in Plainfield, WI., Salinas, CA, and Woodland, CA, from Aug. 12-15, bringing visitors from Australia, Latin America, Mexico, Europe, Africa, and more – with more than two dozen countries represented.

“We’re excited to show our solutions, including not only leading products, but providing growers with insights into our pipeline, industry trends, and new technologies to help them address future needs on and off the field,” says Ana Grau, Syngenta Vegetable Seeds Americas Brand and Customer Head. “We want to partner with our customers to help them succeed in the ever-changing landscape of vegetable production.”

Here is what was on display at the three distinct locations:

Plainfield, WI – Growers, distributors, and food processors got an inside look at solutions for the fresh and processing market in sweet corn and garden beans.

Salinas, CA – With leading lettuce, spinach and brassicas, customers discovered how to fill their slotting schedules and innovative solutions in many species of these crops. From romaine to iceberg, and cauliflower to cabbage, growers were sure to find a crop that fit their program.

Woodland, CA – Brought the latest breakthroughs in cucurbits, tomato, pepper, and onion. Watermelon and cantaloupe are key crops in California, and growers experienced new solutions first-hand at this event.

“By bringing Future of Veg directly to three key growing regions simultaneously, we’re enhancing innovation and collaboration,” says Juan Pablo Lopez, Regional Commercial Head, North America, Australia, New Zealand, Japan, South Korea, and Taiwan. “Our customers succeed when they can see firsthand how our varieties perform closer to their specific environments. And by gathering feedback from these growers, we gain a comprehensive understanding of market needs that helps shape our innovation pipeline.”

For more information about the ‘Future of Veg’ event, visit syngentavegetables.com.