The new FNV marketing campaign, launched by the Produce Marketing Association, makes sense in targeting teens.

Social media is a valuable, and inexpensive tool to promote your business and reach a wide audience.

Second installment of the Avengers Assemble series sets the stage for a new hero to save an orange grove under attack.

Meeting part of nationwide effort to train people how to attain grants for USDA’s Farmers Market and Local Food Promotion programs.

A higher admission price helps to sets a level of expectation and helps offset the costs of running a successful farm marketing operation.

The produce industry is getting into brand marketing in a big way. The Produce Marketing Association (PMA) has announced the launch of a new promotional campaign – FNV – designed to take a page from the marketing strategies of big-money consumer brands like Nike and Apple.

Bus tours, workshops, and breakout sessions aimed to get farm marketers ready for the next season with creative and innovative ideas.

Pre-Miss America pageant makes its return offering contestants a chance to represent the industry and further their education.

The campaign returns with industry engaging consumers online on the role in apples have in heart health.

Commercials shine the spotlight on Florida blueberries, tomatoes, and seafood.

Tennessee agritainment venues open their doors to marketers.

Prevention, planning, and preparedness are essential for all agritainment operations.

The pome fruit is on mainstream media’s radar thanks to a rapper’s quote and ensuing social media blitz.

Even while in the grips of greening, citrus continues to be a big contributor to the Sunshine State’s economy.

Meeting to be scheduled for March to vet possibilities.

The convention will be held in both Knoxville and Nashville, TN, and will feature bus tour farm visits, educational sessions, and a tradeshow.

Strategic planting, understanding the soil, and projecting profits are among the reasons John Chapman was a true apple grower.

Thanks to expansion of pilot program, apples, citrus, and pears from Argentina and Peru now allowed.

Marketing initiative geared to drive more consumers toward purchasing in-season selections.