Grower Shares Apple Category Data
December 2, 2014 Stemilt Growers and its category management program, FruitTracker, is delivering national category insights in a new infographic format. The first “Stemilt-O-Graphic” was released today and reports on apple category performance across the U.S. for the month of October 2014, comparing Nielsen scan data to data from the same time frame the prior year.
According to Stemilt marketing director Roger Pepperl, the Stemilt-O-Graphic was designed to give a high-level look at apple category performance across the U.S. and relies on infographics to compare the two periods.
“The first issue of our Stemilt-O-Graphic shows that apples were once again a big part of the produce department in October 2014. On average, apples accounted for 8.1% of total department dollars in October, with Gala, Honeycrisp, and Red Delicious leading the way among varietals,” Pepperl said. “Additionally, more than two-thirds of apples were sold as bulk in October. This is an important sign of overall category health as bulk sales historically drive more dollars to the department than bags because of their higher retail price.”
Source: Stemilt Growers
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