Properly promoting product involves engaging your target audience to meet their needs. But based on the campaigns dominating airtime, many are missing the mark.

Growers, packers forecast harvest of 140 million boxes, exceeding 2012 record.

Polish apples banned from Russia in response to western sanctions over the Ukrainian crisis.

A six-month progress report states disaster relief, risk management tools, innovative conservation partnerships, and the research foundation are all moving forward.

2014 Apple Growers of The Year Bill and Jeannette Evans share photos from the early days of Evans Fruit Company.

Cornell researcher recommends several methods to combat epidemics.

Anna Wallis joins Eastern New York commercial horticulture program.

Name change better encompasses and identifies the commodities, which includes blueberries, it represents.

Grower association backs reauthorization of Pierce’s Disease Control Program.

Low-cost packing equipment from Lakewood Process Machinery consists of a 30-inch-wide combo unit.

The redesign is part of fall marketing campaign designed to promote consumption.

While there is no recipe for the perfect activity for your farm, these venues have carved their own path through new offerings.

The success of your farm market business depends on finding the right people to fill your needs.

While there can be only one 2014 Apple Grower of the Year presentation, these three nominees were certainly worthy finalists.

One-year embargo also includes fruits and vegetables from Canada, the European Union, and beyond.

This year’s Apple Growers of the Year have perfected the art of their operation, evolving over time to meet the needs of their customers.

Sonia Tighe and Mike Aerts to take on new staff positions.

Deere dealers to offer certified used machines that meet stringent quality inspections and requirements.

Honeycrisp aside, sometimes all it takes for a successful new cultivar is superior characteristics.