After going virtual last this past year due to the pandemic, the longtime produce industry event is ready for some face-to-face time in Hershey again.

American Fruit Grower Editor David Eddy says more young folks would be drawn to the farm if they had a taste of just how modern the technology is today.

Proper fertility management revolves around maintaining ideal soil pH as well as rates and timing of nutrients.

To help keep pests and diseases at bay, organic growers can place bags around individual fruit, researchers say.

For the past three years, California growers have sustained November freeze events, causing extensive damage.

Microscopic worms have a taste for some of the fruit’s nastiest pests.

Grapevine pest is an invasive and aggressive vector of deadly Pierce’s disease.

Local growers are reporting their harvests are among the best they’ve seen in recent years.

What you need to know to when scouting for this insect.

Such investigations can often lead to increased efficiency, quality, and safety.

Effort will develop ways to minimize risk from climate extremes for Southwest produce growers.

Brittany Lee of the Florida Blueberry Growers Association says the industry must organize to address competition, market volatility, and grow consumption.

You need to change your approach if you’re going to reap the large, potential gains.

Led by berries, apples, and packaged salads, organic sales continue to outpace conventional produce growth.

Meanwhile, sales of ‘SweeTango’ expected to again thrive this fall.

In a world where talk is cheap, especially in regard to food insecurity, the buck actually might stop with places like Dollar General.

Some practices adopted while adapting to COVID-19 were beneficial and will remain, such as webinars and online meetings.

New task force will tackle competition and drive consumption. We asked North American Blueberry Council President Kasey Cronquist all about it.

Proper maintenance is critical to performance and farmworker safety. Make your checklist now.