Pink Lady America Asks Consumers To Check Fruit

Pink Lady America, the association supported by Pink Lady® growers, is requesting that shoppers look at the price look up (PLU) stickers on the fruit before buying it in order to be certain they are taking home real Pink Lady® Brand Apples.

“Those apples are also the ones packed to strict quality standards in order to have the PLU stickers displaying the ‘Pink Lady®’ trademark,” said Alan Taylor, marketing director of Pink Lady America LLC in Yakima, WA. “If it doesn’t read ‘Pink Lady®’ it doesn’t come with that trademark protection.”

In order to get out the word about the need to buy fruit wearing only the Pink Lady® PLU sticker, Pink Lady America is starting an educational program to explain why it’s important to buy only trademarked fruit; that is, if the consumer is wanting a product packed to those established standards. “We see this issue as so vital to those buying this apple that we’re dedicating a great deal of effort to the creation of a comprehensive program aimed at those consumers,” Taylor said.

The educational program will be multi-faceted in nature, with news releases going to media impacting a number of target audiences starting with consumers and also directed toward the produce trade. “We will also be using our recently revised website, Facebook, and Twitter to explain the quality reasoning behind the Pink Lady® trademark,” Taylor said. We are developing a program called ‘Pink Lady® Heroes™’ which will encourage those quality-seeking consumers to not only look for the proper PLU stickers, but to report any instances where they find any stickers reading otherwise to Pink Lady America.”