Retail Pear Displays Spring To Life with New Recipes And Point of Sale Materials

Pear Bureau Northwest has developed fresh, new point of sale materials to raise consumer awareness of the April, May, and June availability of Anjou pears. The materials spotlight red and green Anjou pears and their usage in spring menus alongside other seasonal produce like strawberries, spring greens, and mangoes.

These engaging materials include a recipe tear pad that alternates three different seasonal recipes that feature Anjou pears in an appetizer, entrée, and salad. “Consumers continue to be interested in recipes, so by offering consumers new spring recipe ideas at the pear display, we are able to remind shoppers that fresh USA Pears are an in-season option during the spring months,” said Kevin Moffitt, president and CEO of Pear Bureau Northwest. “We look forward to helping retailers increase springtime pear sales in hand with other seasonal spring produce.”

In addition to developing hard copy point of sale materials, the Pear Bureau has also provided the new spring themed recipes to the nearly 3,000 in-store recipe kiosks nationwide managed by Aisle7 and ShopToCook.

Source: Pear Bureau Northwest press release