American Vegetable Grower columnist Richard VanVranken revisits a couple of his columns with a few updates.

The event is a tip of the hat to the pandemic slowly receding. Organizers will have precautions in place, but the event will have a robust schedule.

Nearly $2 million per year will continue to be used to promote the state’s apple industry.

If you have ever considered launching a CSA from your farm market, but haven’t yet pulled the trigger, here are the basics on how to get started.

Check out a full list of approved suppliers by region and see why United Fresh Produce Association is pushing back.

Now is the time for direct-market growers to determine the best methods to find and connect with your customers.

Frog Song Organics in Central Florida aims for sustainability by focusing on human, environmental, and economic resources.

Using color and other merchandising tools makes customers pause and engage with your produce.

With opening day around the corner, follow these simple tips to be sure your operation starts off on the right foot.

Tye Thompson has created a farm-stand model that requires very little of his time. Take a look at how he does it, and see if it’s something that will work for you.

Here are a few stats shared by 265 farm marketers when the answered American Vegetable Grower‘s 2018 State […]

Done right, merchandising increases purchases per visit, builds trust in your brand, and entices customers to make more return trips.

Four-hundred-acre Janoski’s Farm grows crops on 200 acres and sells almost all of its produce through its own farm market and farmers market stall.

There were inspirations galore on the NAFDMA farm marketing tour this year. Here are the top picks you can use at your own market.

We’re launching a new feature on American Fruit Grower and Western Fruit Grower’s Instagram page, and we want you to share your family farm’s story.

Small farmers typically have direct contact with consumers, so it’s important to focus on efficiency with your outreach efforts.

Small farmer Rodney Stackhouse cashes in at 25 farmers’ markets a week by growing 200-plus varieties of stone fruit and empowering a crackerjack staff.

The Census of Agriculture, which takes place every five years, guides federal, state, and county level decisions on policies affecting growers.

USDA has released its first-ever survey on direct marketing, and it shows that the local food industry is huge.